Online Presence (Brand Management)
Do you own your own brand? Does it reflect your business, personality or promise? I've always made it a point to do that... in the process, I also cut out the unnecessary and only focused on the needed. Below you can see the four sites where I manage my online presence:
1. Personal Brand - JPMARTIN.com
2. Business Brand - AVCION.com
3. Lifestream Brand - JPM.cc
4. MicroBlog Brand - @jpmartin
Everything else is noise! Anything not owned by you (data or site) is redundant - if they shut down one fine day... you're at loss. e.g. Facebook - cant backup. Linkedin - cant backup. Twitter - can be backed up! Do you have any thoughts on this idea?
