Can a soap company remain profitable by giving out the soap for free and charging for the bath? Highly unlikely, isn't it? However, a few months from now and the telecom companies in India may perhaps have to do exactly the same thing and still remain profitable. Of course in this case, the soap would mean voice calls and the bath would mean value added services like roaming, messaging, song downloading etc. As per a leading daily, local calls on mobile phones cost 40 paise per minute and they are likely to go still lower. Infact, low enough for the country to may be become the pioneer in the world of a concept that is known free voice calls.

Batelco should learn a few things!